Privacy Policy
Read the Synex Soft Privacy Policy to understand how we collect, use, protect, and manage your personal information when you use our website and services.
Privacy Policy
At Synex Soft (Pvt.) Ltd., your privacy is not a legal formality we satisfy with boilerplate text. It is a genuine commitment we make to every person who visits our website, enquires about our services, or works with our team. This Privacy Policy explains in plain language what information we collect, why we collect it, how we use and protect it, and what rights you have over it.
Please read this policy carefully. By using our website at synex-soft.com or engaging with any of our services, you agree to the practices described here. If you do not agree with any part of this policy, please do not use our website or submit your personal information to us.
If you have questions at any point, you can contact us directly at info@synex-soft.com and a real person will respond — not an automated system.
Who We Are
Synex Soft (Pvt.) Ltd. is a full-service IT company and digital agency providing services including search engine optimisation, web development, social media marketing, Google Ads management, AI services, machine learning solutions, software design and development, and IT consultancy to businesses worldwide.
Registered Company: Synex Soft (Pvt.) Ltd. Website: synex-soft.com General Contact: info@synex-soft.com
For the purposes of applicable data protection law, Synex Soft (Pvt.) Ltd. is the data controller responsible for the personal information collected through this website and our services.
Why We Collect Your Information — Our Legal Bases
We only collect and use your personal information when we have a valid legal reason to do so. The primary legal bases we rely on are:
1- Contract Performance
When you engage Synex Soft as a client, we collect and process the personal information necessary to deliver our services, manage your account, communicate about your project, and fulfil our contractual obligations to you.
2- Legitimate Interests
We process certain data on the basis of our legitimate business interests, where those interests are not overridden by your rights and interests. This includes analysing website traffic to improve the user experience, following up on enquiries submitted through our contact form, detecting and preventing fraud or security threats, and maintaining the security and functionality of our systems.
3- Consent
Where we rely on your consent — for example, to send you marketing emails or to place non-essential cookies on your device — we will ask for that consent clearly and specifically. You may withdraw your consent at any time, and doing so will not affect any services you are already receiving from us.
4- Legal Obligation
In some circumstances, we are required by law to collect, retain, or disclose certain information — for example, to comply with tax regulations, respond to lawful requests from authorities, or fulfil our obligations under applicable business law.
How We Share Your Information
We do not sell your personal information. We do not rent it. We do not trade it. We share it only in the following limited circumstances.
1-Service Providers and Technology Partners
To deliver our services and operate our business, we work with a small number of trusted third-party service providers. These may include cloud hosting providers, email delivery platforms, project management tools, analytics software, payment processors, and communication platforms. These partners are contractually required to handle your data securely, use it only for the specific purpose we have engaged them for, and comply with applicable data protection requirements.
2-Platform Access for Service Delivery
In the course of delivering services such as SEO, Google Ads management, or social media marketing, we may be granted access to third-party platforms and accounts on your behalf — Google Analytics, Google Search Console, Meta Business Manager, and similar tools. We access and use this access exclusively for the purpose of delivering your contracted services.
3-Legal Requirements
We may disclose your personal information where required to do so by law, regulation, or valid legal process — including court orders, government requests, or regulatory requirements — or where we believe in good faith that such disclosure is necessary to protect our legal rights or prevent imminent harm.
4-Business Transfers
In the event that Synex Soft is involved in a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such transfer and any change in the privacy policy that results from it.
5-With Your Explicit Consent
We will share your information with any other third party only if you have explicitly given us permission to do so — for example, if we include a client case study or testimonial on our website, we will ask for your written consent before publishing any identifiable information about you or your business.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to operate correctly, understand how it is being used, and improve the experience for visitors.
1- What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit and can serve various purposes ranging from essential functionality to behavioural analytics.
2- Types of Cookies We Use
Strictly necessary cookies. These are essential for the website to function correctly — enabling navigation, form submission, and security features. These cookies cannot be disabled without breaking core website functionality.
Analytical and performance cookies. These cookies — including those set by Google Analytics — help us understand how visitors interact with our website: which pages are visited, how long people stay, and what content they engage with. All data collected is aggregated and anonymised.
Functional cookies. These cookies remember your preferences — such as language settings or whether you have dismissed a notice — to improve your experience on return visits.
Marketing and targeting cookies. These cookies may be used to track your browsing across websites and serve relevant advertising. We use these only with your explicit consent.
3- Managing Your Cookie Preferences
You can control and withdraw your cookie consent at any time through our cookie preference centre, accessible from the footer of our website. You can also manage cookies through your browser settings — most browsers allow you to block or delete cookies entirely. Note that disabling certain cookies may affect the functionality of parts of our website.
What Information We Collect
We collect two categories of information: information you provide to us directly, and information collected automatically when you use our website.
1- Information You Provide to Us
When you interact with Synex Soft through our website or services, you may voluntarily provide personal information including:
Contact and enquiry information. When you fill in our contact form, book a strategy session, or send us a message through any channel, you provide us with your name, business email address, phone number, company name, website URL, and a description of your project or enquiry.
Account and client information. When you become a client, we collect the business and personal details necessary to set up and manage your account, deliver our services, and communicate with you — including billing information, project briefs, login credentials for platforms we manage on your behalf, and communications exchanged during the course of the engagement.
Newsletter and marketing subscriptions. If you subscribe to our newsletter or opt in to receive our marketing content, we collect your name and email address for that purpose.
Survey and feedback responses. If you participate in a client survey, satisfaction questionnaire, or feedback session, we collect the information you choose to share.
Job applications. If you apply to work with Synex Soft, we collect your CV, cover letter, work history, and any other information you choose to include in your application.
2- Information Collected Automatically
When you visit synex-soft.com, our website and third-party tools automatically collect certain technical and behavioural data, including:
Usage data. Pages visited, time spent on each page, links clicked, referring URL, and the journey taken through the website.
Device and browser data. Your device type, operating system, browser type and version, screen resolution, and language settings.
IP address. Your Internet Protocol address, which may be used to infer a general geographic region (country or city level) for analytics purposes.
Cookies and tracking data. Information collected through cookies, pixel tags, and similar tracking technologies as described in Section 6 of this policy.
How We Use Your Information
The information we collect is used for the following purposes:
1- Delivering Our Services
We use the information you provide to fulfil the services you have engaged us for — managing your SEO campaigns, building your website, running your advertising accounts, developing your software, or providing IT consultancy. This is the primary and most important use of your data.
2- Responding to Enquiries
When you contact us through our website, via email, or through WhatsApp, we use the information you provide to respond to your enquiry, provide the information you have requested, and follow up appropriately.
3- Account Management and Client Communication
We use your contact and account information to manage your client relationship, send project updates, share reports and deliverables, process invoices, and communicate about any aspect of your engagement with us.
4- Marketing and Content
With your consent, we may use your email address to send you newsletters, blog updates, service announcements, or relevant industry insights. Every marketing email includes a clear unsubscribe link and you can opt out at any time with no consequence to your service relationship.
5- Website Improvement and Analytics
We use aggregated, anonymised usage data to understand how visitors interact with our website, identify areas for improvement, optimise page performance, and make informed decisions about content and functionality.
6- Legal Compliance and Security
We use your information where necessary to comply with legal obligations, resolve disputes, enforce our agreements, investigate potential fraud or misuse, and protect the rights, property, or safety of Synex Soft, our clients, and our team.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to operate correctly, understand how it is being used, and improve the experience for visitors.
1- What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit and can serve various purposes ranging from essential functionality to behavioural analytics.
2- Types of Cookies We Use
Strictly necessary cookies. These are essential for the website to function correctly — enabling navigation, form submission, and security features. These cookies cannot be disabled without breaking core website functionality.
Analytical and performance cookies. These cookies — including those set by Google Analytics — help us understand how visitors interact with our website: which pages are visited, how long people stay, and what content they engage with. All data collected is aggregated and anonymised.
Functional cookies. These cookies remember your preferences — such as language settings or whether you have dismissed a notice — to improve your experience on return visits.
Marketing and targeting cookies. These cookies may be used to track your browsing across websites and serve relevant advertising. We use these only with your explicit consent.
3- Managing Your Cookie Preferences
You can control and withdraw your cookie consent at any time through our cookie preference centre, accessible from the footer of our website. You can also manage cookies through your browser settings — most browsers allow you to block or delete cookies entirely. Note that disabling certain cookies may affect the functionality of parts of our website.
International Data Transfers
Synex Soft operates from offices in Pakistan and China and serves clients across multiple countries worldwide. As a result, your personal information may be processed or stored in countries other than your own.
Where we transfer personal data outside its country of origin, we take appropriate steps to ensure that your information receives an adequate level of protection. These steps may include relying on standard contractual clauses approved by relevant data protection authorities, working only with processors who maintain equivalent data protection standards, and implementing technical safeguards including encryption in transit and at rest.
By using our website or services, you acknowledge that your data may be transferred and processed in Pakistan, China, or other countries where our service providers operate, in accordance with this Privacy Policy.
How We Protect Your Information
We take data security seriously and implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Our security measures include:
Encryption. All data transmitted between your browser and our website is protected by SSL/TLS encryption. Sensitive data is encrypted at rest where applicable.
Access controls. Access to client data and internal systems is restricted on a strict need-to-know basis. All team members with access to client information are subject to confidentiality obligations.
Secure systems. Our internal systems, project management tools, and communication platforms are selected with security standards in mind and are reviewed regularly.
NDAs with clients and staff. All client engagements include a Non-Disclosure Agreement. All team members sign confidentiality agreements as a condition of employment or engagement.
Incident response. In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law, within the timeframes those laws specify.
No method of data transmission over the internet is 100% secure, and we cannot guarantee absolute security. However, we are committed to applying industry-standard protections and addressing any identified vulnerabilities promptly.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
Enquiry data from contact forms is retained for up to 12 months following the enquiry, after which it is deleted unless it has transitioned into an active client relationship.
Client data is retained for the duration of the client engagement and for a period of 5 years following the end of the engagement, to comply with accounting, tax, and legal record-keeping requirements.
Marketing data — email addresses subscribed to our newsletter — is retained until you unsubscribe, at which point it is removed from active marketing lists within 30 days.
Website analytics data is retained in aggregated, anonymised form for ongoing analysis and may be kept indefinitely in that form. Individual-level session data is subject to the retention policies of the analytics platforms we use.
Job application data is retained for 6 months following the conclusion of the recruitment process, after which it is securely deleted unless you have consented to being considered for future roles.
Your Rights Over Your Personal Information
Depending on your country of residence and applicable data protection law, you may have some or all of the following rights regarding your personal information:
1- The Right to Access
You have the right to request a copy of the personal information we hold about you, along with information about how it is being used.
2- The Right to Rectification
You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
3- The Right to Erasure
You have the right to request that we delete your personal information in certain circumstances — for example, where the data is no longer necessary for the purpose it was collected, or where you withdraw consent and there is no other legal basis for processing.
4- The Right to Restriction of Processing
You have the right to request that we limit how we use your personal information in certain circumstances — for example, where you contest the accuracy of the data while we verify it.
5- The Right to Data Portability
Where processing is based on your consent or a contract and is carried out by automated means, you have the right to receive your personal data in a structured, machine-readable format and to transfer it to another service provider.
6- The Right to Object
You have the right to object to processing based on our legitimate interests, including direct marketing. Where you object to direct marketing, we will stop using your data for that purpose immediately.
7- The Right to Withdraw Consent
Where we are processing your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.
8- How to Exercise Your Rights
To exercise any of the rights above, please contact us at info@synex-soft.com with a clear description of your request. We will respond within 30 days. We may ask you to verify your identity before processing your request in order to protect your information from unauthorised access.
We will not charge a fee for reasonable requests, and we will not discriminate against you for exercising your privacy rights.
Third-Party Websites and Links
Our website may contain links to third-party websites, tools, or platforms — including Google, LinkedIn, Meta, Clutch, Upwork, and other services. This Privacy Policy applies only to synex-soft.com and our own services. We are not responsible for the privacy practices of any external websites, and we encourage you to read the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify active clients by email.
We encourage you to review this policy periodically. Your continued use of our website after any update constitutes acceptance of the revised policy.
Contact Us and Complaints
If you have any questions about this Privacy Policy, how we handle your personal information, or wish to exercise any of your data rights, please contact us:
Email: info@synex-soft.com Website: synex-soft.com/contact-us/
If you believe we have not handled your personal information appropriately and we have not resolved your concern to your satisfaction, you may have the right to lodge a complaint with the relevant data protection authority in your country of residence.